What goes into making a successful article? Well the answers could be varied depending on the scope and nature of the article. I believe there can be no standard way of writing an article. However, we can at least agree on some universal principles of what constitutes a good article.
First, any article must be captivating to its intended readership or audience. Readers must be glued to it and have the thirst to read it on until the end. They will read it twice, thrice and even more or keep it as a souvenir for days and years to come. This is the ideal article and if yours can reach that level then the better.
Your article must offer useful information, which the reader may use to his benefit or at least enlighten him on important issues. If it is a story it will give the reader temporary relief or inspiration on a particular issue. It will make him dream or be filled with imagination, which will give him a sense of relaxation. In brief it will entertain him.
How will you achieve all that? By organizing the article in a logical and structured order. You will use words to convey ideas precisely; you will say what you mean and mean what you say. Choose the right words to convey the intended message. You swear not to use incomprehensible metaphors and jargon and if you do then you are certain that they are at the level that your audience is readily familiar with. Use the right similes and aphorisms. Be concise in your use of language, make the sentences and paragraphs flow smoothly with similar ideas aptly grouped and flowing in a logical and pleasant order. Paragraphs are short and measured.
All that is not easy to achieve with the stroke of a pen and you will have to do much learning and imagination to attain that level. Hopefully there is an easy path to that objective. This is through constant reading especially of fiction books since they are a great resource of imaginative ideas and are models of language use.
Read them regularly and take a few notes down. Do not stop with fiction books but do also read magazines, newspapers and other non-fiction works. See what other successful writers have done and follows the principles behind their writing success.
Let’s now look at the how part of writing. An article contains three main parts that is introduction, the body and the conclusion. The introduction may be said to be the most important part of the article. This is not to underrate the other two parts or to say that we can have an article without the other parts.
We wish rather to show its significance in interesting your readers to want to read the article. This is exemplified with the first opening paragraph popularly known as the leader or lead paragraph. It is a strong paragraph which aptly summarized the theme of the article. It will mostly likely be one sentence but no harm if it is split into two or three sentences.
The body of the article follows next after the introduction and is divided into many paragraphs depending on the length of the article. The main theme of the article is developed here. Arguments and counter-arguments are made. Facts are spilled. Comments are made. Analysis is done. Without the body you have no successful article or no article at all. Your credibility as a writer will be judged on how you successfully handled the writing of the body. You readers will have no regrets of having gone past the introduction and entering the body. If they find it satisfactorily written, suspense overcomes them until they reach the conclusion.
To conclude the article, the writer ingeniously in a few sentences summarizes the theme of the article. He does not recapitulate the facts cited in the body but gives the reader the sequel of the story. It all requires creativity to write a good conclusion that leaves the readers with good memories of your article. The conclusion does not leave questions lingering the minds of your readers but gives a final word on the theme. In matters which are full of uncertainty the writer speculates on the most likely outcome.
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